The Parking Company Worldwide LLC, doing business as The Parking Guys Nashville, today formally announced a multi-brand partnership with SIMO² Apparel (SIMO 2 Apparel, LLC), naming SIMO² the official apparel sponsor for The Parking Guys' valet uniform program. The partnership covers embroidered performance shirts and shorts worn by valets across The Parking Guys' Nashville, Atlanta, and Florence operations, and has been in active service since June 2025.
Two brands. One standard.
SIMO² Apparel operates by a single sentence: Success Is My Only Option. The Parking Guys operates by three: Serious Service. Serious Value. Serious Individuals. The pairing is not cosmetic. SIMO² builds performance gear engineered for athletes and ambitious individuals to push beyond their limits. The Parking Guys deploys valets who do exactly that — running luxury arrivals at properties, hospitals, retail centers, and championship-grade events where a missed handoff is not an option.
“When the gear and the team speak the same language, guests feel it before they hear a word,” said Craig Martin, founder of The Parking Guys. “Our valets aren't just dressed for the job — they're equipped to deliver at the highest level every shift. SIMO² built apparel that moves the way our team moves. That alignment is why this partnership matters.”
What the partnership covers
Under the partnership, SIMO² supplies embroidered shirts and shorts as the standardized field uniform for The Parking Guys' valets across all active venues. Embroidery carries The Parking Guys' brand mark, ensuring uniform visual identity from arrival to handoff. SIMO² holds sole-apparel-sponsor status under the current agreement.
Why this matters now
The announcement comes as The Parking Guys expands its enterprise footprint, having recently registered as a PGA of America VendorMatch supplier for the 2027 Major Championships and onboarded new luxury property and event clients across Tennessee, Georgia, and Alabama. A consistent, performance-grade uniform program is foundational to that expansion — and to the brand experience The Parking Guys delivers to every guest, every arrival.
The partnership is structured as an ongoing engagement, with both parties committed to mutual growth and brand alignment over the long term.
About The Parking Guys
The Parking Company Worldwide LLC, d/b/a The Parking Guys Nashville, is a faith-anchored, multi-state luxury valet and event-transportation operator headquartered in Nashville, Tennessee, with additional offices in Atlanta, Georgia, and Florence, Alabama. With 20+ years of operating experience, AI-leveraged dispatch, and an FCRA-compliant workforce, The Parking Guys delivers Serious Service, Serious Value, Serious Individuals to luxury properties, healthcare campuses, retail centers, and spectator events. 877-908-8271 · theparkingguys.com
About SIMO² Apparel
SIMO 2 Apparel, LLC, operating as SIMO², is a performance and lifestyle apparel brand built on the conviction that Success Is My Only Option. SIMO² designs premium, durable, eco-conscious athletic and lifestyle apparel for athletes, gym enthusiasts, and ambitious individuals committed to pushing beyond their limits. simotwo.com